Iamstatic was asked to direct the creative for ¬†FITC’s flagship event in Toronto 2014. The creative for this years FITC Toronto revolved around Story. FITC conference is at its core a place where stories are recounted and created. Every year thousands file into the venue to watch their favorite speakers present their inspiring work and tell their personal stories of how they achieved their many accomplishments. Ultimately at the end of the conference they leave with their own stories. Our story is a fairly simple hero’s journey where our main character is confronted with challenge and choice.


Creative Director: Ron Gervais, David Greene
Production Company: TOPIX
Lead Animator/Rigger: Kevin Vriesinga
Art Direction: Emrah Gonulkirmaz, Ron Gervais
Design: Emrah Gonulkirmaz, Michael Brown, Abdul Mohamud
Concept Art / Character Design: Abdul Mohamud, Steve McArdle, Megan Bannon
Modeling: Dave Greene, Steve McArdle, Chris Crozier, Ronak Shah, Pearce Perkins,
Editor: Ron Gervais
Compositor: Ron Gervais, David Greene, Matt Dochstader
Senior Producer: Christina Lord
Audio / Sound Design: Sound Invader (Randy Knott)
Print Design: Ron Gervais, Abdul Mohamud, Ryan Hryciuk
Illustration: Megan Bannon