Overview:

Start your engines! To promote the 2014 Mazda3, IAMSTATIC teamed up with JWT and TIMEPLAY to create an in-cinema racing game. Fast Lane connected moviegoers’ smartphones to the big screen, turning them into drivers and their devices into steering wheels. Audience members at select theaters in Canada could virtually get behind the wheel of the car.

Watch the FULL VIDEO HERE.

Credits:

Director: IAMSTATIC
Creative Director: Ron Gervais
CG / Animation Director: Dave Greene
Production Company: TOPIX
Lead Animator/Rigger: Kevin Vriesinga
Lighting & Rendering: Dave Greene, Abdul Mohamud
Modeling & Texturing: Dave Greene, Chris Crozier
3D Generalist: Ronak Shah
Matte Painting: Andrew Nguyen
Compositors: Ron Gervais Dave Greene, Rob Del Ciancio
Senior Producer: Christina Lord
Client: Mazda Canada
Agency: JWT Toronto
Audio/Music: Drastic Music
Audio Creative Director : Drasko Vucevic
Audio Producer : Matt Davis

Directors Cut Audio: PILOTPRIEST “Body Double”