Electrified.

Toyota has been working toward a cleaner future since 1997 when they debuted the iconic Prius. Toyota wanted to celebrate this achievement alongside its “electrified” 2021 lineup by launching an anthemic brand film.

Credits

Director: IAMSTATIC
Creative Director: Ron Gervais, Dave Greene
Production Company: IAS
3D Animation: Dave Greene, Steve Hollman, Chris Crozier, Abdul Mohamud
Lighting & Rendering: Dave Greene, Steve Hollman, Abdul Mohamud
Layout: Dave Greene, Steve Hollman, Chris Crozier,
Modeling: Dave Greene, Steve Hollman, Chris Crozier, Steve McArdle, CAD Assets Provided by Tilt Shift
Compositors: Rob Del Ciancio, Dave Greene, Steve Hollman, Abdul Mohamud
Edit: Ron Gervais
Colour: Rob Del Ciancio, Ron Gervais
EP/Producer: Anne Deslauriers
Agency: Saatchi & Saatchi Canada
Client: Toyota