Project:

MAZDA 3 FASTLANE

Cinema Experience.

Making a game of racing.

We worked with a great team at JWT and Mazda to create a stylized cinema film / game for Mazda Canada and Timeplay. “Mazda Fast Lane was the world’s first multi-cinema driving simulation game. The mobile experience utilized smartphones’ accelerometers and the Cineplex TimePlay app, which let audiences play interactive games in the pre-film segment.

Credits

Director: IAMSTATIC
Creative Director: Ron Gervais
CG / Animation Director: Dave Greene
Production Company: TOPIX
Lead Animator/Rigger: Kevin Vriesinga
Lighting & Rendering: Dave Greene
Lighting, Rendering & Compositing: Abdul Mohamud
Modeling, Texturing & Rendering: Dave Greene & Chris Crozier
Generalist: Ronak Shah
Matte Painting: Andrew Nguyen
Compositors: Ron Gervais & Rob Del Ciancio
Senior Producer: Christina Lord
Audio/Music: Drastic Music

Agency: JWT Toronto
Creative Director: Chris Page
Senior Producer, Digital: Simon Conlin

PROCESS