Precision 3000 Series (15)
Teaming up again with Dell Blue, we built this spot to showcase how the Precision 3000 Series mobile workstations are powerhouse machines that enable users to create just about anything from just about anywhere. (Coffee sold separately.)
With the concept of the constant journey from start to finish, the camera is our guide, the laptop is our star and the environments we move through is our story.
We saw an opportunity to bring a sense of curated design, dynamic lighting and mood to the rooms and environments we move through. Showing the same environment seamlessly changing lighting — and even seasons — adds character to the larger world outside. Environments at night, in the rain or a sunny day can leave a bigger impression on the viewer and we wanted to tap into that.
Elevated Laptops need Elevated Spaces.
Director: IAMSTATICCreative Director: Ron Gervais, Dave Greene, Steven HollmanProduction Company: Bodega Studio3D Animation: Dave Greene, Steven Hollman, Chris CrozierLighting & Rendering: Dave Greene, Steven Hollman, Chris Crozier, Luisa MiquelitoLayout: Dave Greene, Steven Hollman, Chris Crozier, Luisa MiquelitoModeling: Dave Greene, Steven Hollman, Chris Crozier, Luisa Miquelito, Wade HardmanCompositors: Dave Greene, Steven HollmanUI Design: John FloresExecutive Producer: Cathy JefferiesProducer: Nicole LabbeAgency: Dell BlueClient: Dell Technologies