FanDuel
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TOUCHDOWN!!!
IAS teamed up with the crew at Bensimon Byrne to capture the electric energy of the FanDuel app—where every game is a high-stakes thrill ride. We brought the rush of the win to life with bold motion design, seamless transitions, and cinematic visuals that make every play feel bigger, faster, and more intense.
We created a flexible design language that could work across multiple spots, covering sports betting, online casino play, and more.
The look we wanted was something tactile and physical, designed to capture the feeling of play—whether it was the energy of live sports, the thrill of a bet, or the fun of casino gaming.
From the motion design to the textures and transitions, every element was built to bring FanDuel’s excitement to life in a way that feels fresh and fast-paced.
Director: IAMSTATICExecutive Creative Directors: Ron Gervais, Dave GreeneCreative Director: Julia DeakinArt Direction / Motion Design: Jon MayesProducer: Nicole LabbeCG / VFX : Dave Greene, Steven Hollman, Chris CrozierProduction Company: IAMSTATICLive Action Production: Big Pig Production Co.Agency: Bensimon ByrneClient: FanDuel
