We all Win

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As a studio named IAMSTATIC, we were made to take on this electrifiying project. Toyota has championed sustainability since '97, with the landmark release of the Prius. To celebrate that legacy and spotlight their "electrified" lineup, they envisioned a distinctive brand film, and we were honored to bring it to life.

This video was entirely crafted using CGI for both vehicles and backgrounds. Originally intended for live-action filming, the project had to be adapted due to COVID-19.

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Creative Directors: Ron Gervais, Dave GreeneProduction Company: IAMSTATICExecutive Producer: Anne DeslauriersProducer: Nadine Kalinauskas3D Animation: Dave Greene, Steven Hollman, Chris Crozier, Abdul MohamudLighting & Rendering: Dave Greene, Steven Hollman, Abdul MohamudModeling: Dave Greene, Steven Hollman, Chris Crozier, Steve McArdle, CAD Assets Provided by Tilt ShiftCompositors: Rob Del Ciancio, Dave Greene, Steven Hollman, Abdul MohamudEdit & Colour: Ron Gervais, Rob Del CiancioMusic: Grayson MusicAgency: Saatchi & Saatchi CanadaClient: Toyota

Toyota

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Idello

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Toyota

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We all Win

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