TFO – idello

The wisdom of the wind.

Windy wisdom.

This sweet airy story for TFO Idello takes us on a journey guided by the wise old wind.

A challenging yet immensely rewarding project we couldn’t pass up. The first step was to create a captivating and inclusive character that challenges the traditional narratives about “wisdom,” often depicted with a long flowing beard and drapey robes. Through much exploration, we found the powerful, friendly, wise wind we were looking for.

Director / Animator Matthew Kalinauskas captured that storybook magic by employing textures and painterly qualities most often found in still illustrations, and through the use of classical and timeless hand-drawn animation. Our “moving storybook” was truly a labour of love, but worth it.


Production Company: IAS
Director: Matthew Kalinauskas
Creative Director: Ron Gervais, Dave Greene
EP/Producer: Anne Deslauriers
2D Animation /Illustration: Matthew Kalinauskas
Compositor: Steven Hollman
Storyboard: Matthew Kalinauskas
Music:  Vapor
Agency: Juniper Park\TBWA
Client: TFO