Butterfinger French Toast 

When Butterfinger launched its French Toast flavour, we were brought in to help turn maple-soaked nostalgia into scroll-stopping motion. Eight social films. Eight micro-worlds. Each one built to feel indulgent, tactile and just slightly unhinged in the best way.

Social doesn’t reward subtle. It rewards impact. These spots were built to punch in the first second and still reward a second watch. High-contrast motion. Dense flavour cues. A playful wink that keeps it from feeling too precious. Because at the end of the day, it’s breakfast candy. And that deserves to be loud.

Great food motion lives between precision and mess. We tested syrup viscosities to get the right stretch. Ran multiple simulation passes to dial in crumb behaviour. Played with lighting setups to hit that golden-hour-breakfast glow.

Balanced playful CG with practical texture to keep it grounded and edible. There’s a fine line between glossy and artificial. We stayed tactile. Imperfect. Real enough to crave.

Butterfinger has always been bold. French toast adds warmth.

Our job was to fuse both. So we treated flavour like a graphic system. Crunch like a rhythm. Maple like a colour story. Everything moves with intention. Everything snaps with confidence.

This wasn’t about showing a bar. It was about feeling it. Maple syrup stretching in slow motion. Cinnamon dust exploding like a flavour nebula. Golden light catching texture. Chocolate snapping with intention. We leaned into simulation, macro photography, and hyper-graphic compositions to amplify the sensory experience. The goal was simple: make your thumb stop. Make your mouth water.