Clorox
Scroll DownPine-Sol : The Only One You Need
(15)
After Piney’s breakout debut in 2024, we were thrilled to reunite this cast of misfits for a series of new spots.
With just two new characters to design—Bob the Sponge and Ariel the Air Freshener (pictured below) much of the visual language, character design, and camera style was already in place.
That meant we could jump straight into storytelling and animation blocking.
We reassembled our original crew and hit the ground running—staging scenes, blocking shots, and refining performances until we were giggling at our screens and falling in love all over again.
Director: IamstaticExecutive Creative Directors: Dave Greene, Ron Gervais Creative Director: Julia DeakinStop Motion Technical Director: Hayley Morris3D Animation + Modeling: Marcin Porebski, Dave Greene, Chris CrozierLighting & Rendering: Dave GreeneProducer: Nicole LabbeAgency: FCB CanadaChief Creative Officer: Nancy Crimi-LamannaExecutive Creative Director: Jenn Rossini Associate Creative Director: Sara Radovanovich, Sally FungArt Director \ Copywriter: Olé Tshetlo, Devin Bruun Broadcast Producer: Ingrid Kroboth
