World building for VUSE VIBE.
Months in the making. IAS was fortunate to team up with Pigeon Brands for the campaign launch of Vuse Vibe. Together we set out to create a series of vibrant landscapes that described each essence of the Vuse Vibe flavors (seven in all). From nectar to mint and melon to menthol, we are carried through these otherworldly landscapes that make up the World of Flavor. All colours were used.
Production Company: IAS / Heyd & Seek
Creative Directors: Ron Gervais and Dave Greene
Lighting and Rendering: Steven Hollman, Dave Greene,
3D Animation: Dave Greene, Kevin Vriesinga, Charlie Benson
Modeling and Layout: Chris Crozier, Dave Greene, Steven Hollman, Gwen White
Edit, Online and Colour: Ron Gervais
Executive Producer: Cynthia Verona
Agency: Pigeon Brands